Direct Sales
Direct sales leads are the backbone of any business organization. Specifically, home based business leads are the lifeblood of most successful direct sales organizations. Without business opportunity leads, regardless of the source, the business will die or most certainly not grow very fast.
Direct sales leads can be both a dilemma and a source of fun to find and/or generate. The challenge facing most people is: How can I find the best quality leads so I won't waste my time? And you have several choices here, ranging from the traditional "ask your friends & family" to the more common method of buying leads from a professional lead generating service.
To Buy, or Not to Buy?
Purchasing direct sales leads or home based business leads from a lead generating company can be both extremely frustrating and costly, to say the least. These leads are usually generated online and most companies will sell them multiple times, and I mean MULTIPLE times over to business owners thinking they are buying top quality leads... only to find that once they contact these leads they discover that they have been contacted many times before and are often quite angry at all the people calling them. Lead generation services are expensive and not very successful. I would say don't waste either your time or money on them.
Without a doubt the least popular way of generating direct sales leads is by talking to friends and family. Although many have been very successful by working their own "circle of influence" and finding others and then working "their circle of influence", this method is only for that rare breed of individual who can let repeated rejections roll off their back and keep on going with a smile. My hats off to them, and God speed... but, this method is simply out of the question to most business owners looking for direct sales leads or home based business leads.
The Road Less Traveled, or Written
There is another, lesser known, way to generate high quality direct sales leads; It's called "article marketing" and it is proving to be the most effective way of solving the challenge of finding business leads, and finding them for free! Yes, for free! I'm talking about very focused leads that are specifically looking for your product or service and is ready to buy. And... they are searching for YOU, instead of you looking for them!
You see, people are searching the internet constantly for answers to questions or problems they are having. As a business owner, you have solutions to those questions or problems in the form of your products and services. You just need to let them know who you are and how they can contact you. And, you can easily do that by writing simple articles that address their questions or problems.
Direct sales leads that are interested in what you have can be found not by you looking for them, but by getting them to look for you. And, article marketing is the most powerful method to do that.
Direct sales leads can be both a dilemma and a source of fun to find and/or generate. The challenge facing most people is: How can I find the best quality leads so I won't waste my time? And you have several choices here, ranging from the traditional "ask your friends & family" to the more common method of buying leads from a professional lead generating service.
To Buy, or Not to Buy?
Purchasing direct sales leads or home based business leads from a lead generating company can be both extremely frustrating and costly, to say the least. These leads are usually generated online and most companies will sell them multiple times, and I mean MULTIPLE times over to business owners thinking they are buying top quality leads... only to find that once they contact these leads they discover that they have been contacted many times before and are often quite angry at all the people calling them. Lead generation services are expensive and not very successful. I would say don't waste either your time or money on them.
Without a doubt the least popular way of generating direct sales leads is by talking to friends and family. Although many have been very successful by working their own "circle of influence" and finding others and then working "their circle of influence", this method is only for that rare breed of individual who can let repeated rejections roll off their back and keep on going with a smile. My hats off to them, and God speed... but, this method is simply out of the question to most business owners looking for direct sales leads or home based business leads.
The Road Less Traveled, or Written
There is another, lesser known, way to generate high quality direct sales leads; It's called "article marketing" and it is proving to be the most effective way of solving the challenge of finding business leads, and finding them for free! Yes, for free! I'm talking about very focused leads that are specifically looking for your product or service and is ready to buy. And... they are searching for YOU, instead of you looking for them!
You see, people are searching the internet constantly for answers to questions or problems they are having. As a business owner, you have solutions to those questions or problems in the form of your products and services. You just need to let them know who you are and how they can contact you. And, you can easily do that by writing simple articles that address their questions or problems.
Direct sales leads that are interested in what you have can be found not by you looking for them, but by getting them to look for you. And, article marketing is the most powerful method to do that.
